Here you’ll find a curated collection of my published copywriting work, including articles, blog posts, whitepapers, and ebooks.
Contributed articles on behalf of NielsenIQ
- Inflation and recession threats have rattled retail to its core | Food Dive
- How to Get Your Complete Omnichannel Sales Picture | Consumer Goods Technology
- Supply Chain and Inflation Headlines Won’t Make Promotions Disappear – Retail TouchPoints
- Being a better retail partner: three ways to collaborate more effectively with shared insights | LinkedIn
Blog posts for NielsenIQ
- The evolving personal care shopper – NielsenIQ
- What consumers want from your products. Hint: to meet their needs state – NielsenIQ
- Clean beauty: An evolution from ingredients to ethics – NielsenIQ
- How to understand and measure the great grocery shopper shift – NielsenIQ
- Finding the whitespace: Identify growth opportunities using omnichannel insights – NielsenIQ
Contributed articles on behalf of Eagle Eye
- Don’t Shop Around on Sustainability: Carbon Labels Deliver the Goods – Retail TouchPoints
- Get on board with ‘green’ or get left behind – retailbiz
- Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 1 (mytotalretail.com)
- Why Your Brand Needs to Have the ‘Carbon Conversation,’ Part 2 (mytotalretail.com)
- Flipping the Goodbye of Third-Party Cookies Into a Brand Loyalty (martechseries.com)
- How Will Marketing Survive After Third Party Cookies Disappear? – Modern Marketing Today
Blog posts for Eagle Eye
- New year, new directions: The top 5 trends for grocers in 2022 – Eagle Eye
- Countdown to zero: how zero-party data drive effective personalised marketing – Eagle Eye
Contributed articles on behalf of Splash and Arrivia
Blog posts for Informa
- A cleaner planet tomorrow depends on business of sustainability today (figlobal.com)
- Industry collaboration is key to reducing global food waste (figlobal.com)
- Webinars Marketing Strategy (figlobal.com)
- Customizes Supplier Success (figlobal.com)
- Third-Party Cookies (figlobal.com)
- Why does SEO matter? (figlobal.com)
- B2B Email (figlobal.com)
- Audience Extension (figlobal.com)
- Retargeting (figlobal.com)